The Workhorse Website: Making the Web Your “Killer App”

April 3, 2011

In today’s tough market conditions, many homebuilding and real estate companies are re-evaluating and regrouping. They are looking for new ways to distinguish themselves in their markets, and to come out of the downturn stronger and more viable.

But how, especially now, when cost-cutting is critical? Customer self-service done right is an excellent way to reduce costs and create a memorable experience for your customers and prospects that will strengthen your business.

In this article, published by the NAHB, we offer practical ideas to both streamline and improve your most powerful customer-facing tool - your web site.

In the article, you will learn about:

  • How to make your web site more than a brochure - it can be the hub of all your marketing activities, both online and offline
  • Preventing valuable leads from falling through the cracks
  • Building relationships early, by gathering and applying customer profiles
  • Providing an online customer care portal that delivers superior post-sale service, lessens the workload for the call center, and generates referral business

By taking advantage of these strategies, your company can build its customer base and streamline costs, no matter what the economic climate.

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