Streamlined Selling: Secrets of Sales Success

March 26, 2011

It wasn’t so long ago that all homebuilding salespeople had to do was take orders as fast as they could process them. Those days will return but in the meantime, your sales team needs to work with your marketers to make more of the declining number of leads your receive today.

In this article, we explore ways that builders can optimize their sales and marketing processes to thrive in good times and ensure that they out-compete others when markets slow. From better integrating sales and marketing to implementing tools that automate processes, this is a must-read article.

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