The promise of CRM is a 360-degree view of each homebuyer and their relationship with your company. It’s such a tantalizing vision that the majority of builders implement a CRM software solution and process before they are really ready.
In this article, we explore CRM for homebuilders – what it can and can’t do. It can streamline and automate processes but on the flip side, it can streamline and automate the wrong processes, creating an enduring negative legacy. Here we propose that builders should follow best-practices to first set their CRM strategy and only then, select and implement technology. Learn more about the smart approach to CRM.