How can a homebuilder gain a customer for life? After all, most homebuyers stay in their home for a period measured in years before they once again look at buying another home.
In this article, we look at a series of best-practices for implementing a technology-supported sales, marketing and customer care strategy in a homebuilding business. The faster you get your CRM process in place the better right? You’d think so, but read the article to learn why a hurried approach can be a serious misstep.