Making It Work: Putting Your “Customer for Life” Strategy into Action

March 26, 2011

How can a homebuilder gain a customer for life? After all, most homebuyers stay in their home for a period measured in years before they once again look at buying another home.

In this article, we look at a series of best-practices for implementing a technology-supported sales, marketing and customer care strategy in a homebuilding business. The faster you get your CRM process in place the better right? You’d think so, but read the article to learn why a hurried approach can be a serious misstep.

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