Building Brand: The Importance of Presenting a Unified Face

April 3, 2011

Do consumers buy homes from companies or do they just buy homes where they want to live with the options they want? The reality is that homebuyers are influenced by brand and homebuilders must take action to ensure that they are top of mind when buyers go to the market to buy a home.

In this article, we look at strategies and underlying technologies homebuilders can use to build a positive brand, without a massive marketing budget. Strategies such as web marketing and targeted email marketing are discussed.

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