One thing is certain, there is much confusion over the concept of permission-based marketing. There have been a number of legal definitions – and some legislation. No matter how you define it, it boils down to something akin to “the opposite of spam”.
As marketer in a BtoB or BtoC business, you must become a permission-based marketer. In this article, we clarify some of the confusion and give you some fundamental best practices for ensuring that you err on the side of partnering with your customers, rather than pestering them.