Do you the difference between the ROI drivers for a customer retention campaign and a customer acquisition campaign? In days past, the benefits of marketing were thought to be unquantifiable – increases in awareness of your products being a common assessment. Today though, expectations from senior management are that marketing will generate a measurable return on investment.
In this article, we discuss how you can build a framework for assessing the return on investment of your marketing campaigns. We look at ROI drivers for retention and acquisition campaigns as well as thoughts on developing effective ROI reports. Learn more about how you can quantify your efforts.