Automate Sales Cycle Friction Points to Accelerate Your Sales People

March 26, 2011

The healthcare insurance industry is one of the last to address the automation and digitization of member records. As a result, many payers lose sales and member renewal momentum when transactions are held up by the requirement to process physical paper documents.

In this article, we discuss the concept of Technology-Enabled Sales (TES), an approach that focuses on removing paper-based “friction points” in the member cycle. Across all channels, payers can gain efficiencies and competitive advantage by using technology where paper once ruled.

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