Web 2.0 and the Return of the Relationship

March 26, 2011

With the commercial success of social networks like FaceBook and Twitter, the tendency is for financial services firms to assume that web 2.0 has turned client relationships on its head. Not so, after all, these new channels simply represent a new iteration of what we in the financial services firms have long been experts at – client relationship building and interaction.

This article from Financial Services Technology highlights web 2.0 for what it really is, a new relationship medium. We look at what the raging success of social networks means, and what it means for you specifically, as we experience an age characterized by the return of the relationship.

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