Cultivating a Global Brand

March 26, 2011

Building relationships with clients and collaborating internally to ensure global brand coordination are top objectives for financial services organizations. The topics recently caught the eye of Financial Services Technology Magazine who interviewed Jason Rushforth, Global Vice President of Financial Services at CDC Software for his thoughts.

In this informative article, Mr. Rushforth discusses strategies for creating and leveraging a consistent brand experience on a global scale. He also highlights ways in which integrating client information globally promotes greater efficiency and collaboration while simultaneously uncovering new revenue and growth opportunities.

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