"Generation Y": They’re young, they’re tech-savvy, and they’re critical to your firm’s future. Do you know how to connect with this influential demographic?
Generation Y is a group financial services firms can’t afford to ignore, not just because of the wealth and business they represent, but because they’re different. Firms that assume the same approaches used with prior generations of customers will work with Generation Y may be in for a rude awakening, one that could be expensive to rectify. This article takes a look at this important group and examines strategies financial services firms can use to reach Gen Y and build profitable lifelong relationships with them.