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Pivotal eMarketing
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
E-mail marketing is the most cost-effective method for mass communications, and it is most successful when recipients are targeted with timely and relevant communications. The detailed customer and prospect data in Pivotal CRM gives companies the information they need to effectively segment audiences by their common interests and attributes. Now, with Pivotal eMarketing, companies are further empowered to maximize the marketing value of this data by automating communications.
Built as an add-on to Pivotal CRM 6.0, Pivotal eMarketing lets marketers create segmented lists from their Pivotal CRM contact database and target customers and prospects with HTML and plain-text e-mail messages. Pivotal eMarketing automates time-consuming list management, e-mail delivery, and tracking tasks using self-service profile management, easy opt-ins and opt-outs, and delivery-monitoring features.
Effective Marketing Automation
- Flexible Step-by-Step Campaign Designer
- List Creation and Combination
- Content Personalization
- Campaign Scheduling, Execution, and Automatic Recurrence
- Campaign Templating
- Web Registration and Registrant Batch Import
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- Dynamic Sender Address
- Campaign Tracking
- Preference Management
- Reporting
- Batch Sending
- Integration with Pivotal CRM
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Enhance Your E-mail Marketing Capabilities
Marketers can save time and resources by using Pivotal eMarketing to automate e-mail scheduling. Pivotal eMarketing also provides marketers with a complete record of every e-mail campaign within their Pivotal CRM system, including which e-mails were read, where recipients clicked through, and which e-mails bounced back.
Enable Your Users
A marketer's focus should be on their campaigns, not on the technology that executes them. Pivotal eMarketing walks the marketer through the easy process of building a campaign and creating text or HTML e-mails in a WYSIWYG designer. Templates allow marketers to set up e-mail formats and designs for consistent branding, which salespeople and remote offices can use to generate their own campaigns. E-mails can be previewed throughout the design process to ensure recipients are getting the personalized message they expect.
Personalize Messages
Pivotal eMarketing offers sophisticated e-mail marketing capabilities at a low cost. Marketers can use the Pivotal CRM Static List feature or search capabilities to create precisely segmented lists for e-mail delivery based on customer demographics and opt-out information, then use Pivotal eMarketing to execute campaigns featuring personalized, relevant content for each recipient. These campaigns can be used for a wide range of marketing activities, from event promotions to product and service announcements to customer nurturing.
Automate Campaigns
Campaigns can be launched immediately or scheduled to launch at a specific date and time. They can even be set to recur at scheduled intervals, sending e-mails to new recipients without any added work. For example, a welcome message can be created for new contacts based on a search that looks for contacts created within the past 24 hours; this can be set to recur daily.
Empower Your Contacts
In an age where most people are bombarded by unsolicited e-mail, it is important to protect brand reputation by giving users control over their e-mail subscriptions. Pivotal eMarketing enables customers and prospects to indicate their preferences for receiving e-mails from your company, as well as to update their contact information themselves, helping to keep your Pivotal CRM database current and comprehensive. Pivotal eMarketing makes it easy to send communications that comply with privacy and spam regulations, and a single-click opt-out option can be included in every communication, ensuring contacts do not continue to receive unwanted communications.
Measure Campaign Results
Unlike direct-mail campaigns, electronic marketing through Pivotal eMarketing lets you electronically organize and track all of your
marketing campaigns.
Pivotal eMarketing allows you to see the full cycle of an e-mail campaign. Users can see individual contact details, such as how many campaigns a contact has received, their e-marketing preferences, and their opt-out status. They can also see aggregate results for a full campaign, including read e-mails, click-through tracking results, and bounce-back errors, including those from automated "no e-mail" settings.
Furthermore, using Pivotal eMarketing, marketers can track their campaigns' revenue contributions within their Pivotal CRM system, measuring pipeline and sales impact from e-mail marketing projects.
Increase Cross-Selling and Up-Selling Opportunities
Access to rich customer data and the ability to easily apply this information in segmenting marketing lists is invaluable to companies looking to deepen their customer relationships and profitability. Using Pivotal eMarketing enables companies to easily pull lists of customers with specific product profiles or purchasing histories to use in targeted up-selling and cross-selling campaigns.
Benefits Across the Company
Pivotal eMarketing's e-mail marketing functionality is accessible directly through Pivotal CRM, allowing users across marketing and sales to take advantage of the system's easy-to-use marketing features. This means that in addition to dispersed global and regional marketing teams using Pivotal eMarketing for their campaigns, internal and field sales users can leverage the tools to send personalized e-blasts to their prospect bases. As with marketing uses, lists can be easily segmented using the Pivotal CRM Static List or search features, and results can be tracked to monitor effectiveness. By developing pre-defined templates and content that comply with branding and messaging standards, marketers can more easily support individual sales needs, while maintaining high standards and consistency.