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  Home > Pivotal CRM > CRM Products > Marketing Automation > CDC MarketFirst 

CDC MarketFirst

CDC MarketFirst is an integrated marketing automation platform for creating, automating, and measuring highly effective marketing programs. CDC MarketFirst helps marketers profile prospects and customers, segment lists according to meaningful criteria, follow up on campaign responses immediately, effortlessly deliver "hot" prospects to the sales team, and effectively nurture cooler leads into sales opportunities.

Our customers choose CDC MarketFirst to develop transparent marketing processes that help them better understand their prospects and customers and produce meaningful results. By profiling each contact and targeting them with highly personalized and relevant messages, marketers can generate a continuous flow of qualified leads for their sales team. With CDC MarketFirst, marketers can optimize their campaigns across multiple channels—e-mail, direct mail, the web, SMS, and more—and collaborate better with the sales team through a common understanding of lead quality.

CDC MarketFirst is available on a hosted basis or as licensed software that can be implemented behind a firewall.

Complete Marketing Automation

Segmentation and Profiling List Management Campaign Management Campaign Execution Lead Qualification, Distribution, and Tracking Event Management Lead Nurturing Literature Fulfillment

Multi-Channel Marketing CRM and SFA integration Real-Time ROI Calculation and Analysis Customer Preference Tracking Collaborative Action Plans Multi-Lingual Capabilities (Unicode Compliant)

Understand Your Target Audience and Take Action

CDC MarketFirst helps marketers capture and build in-depth prospect and customer profiles as a by-product of their marketing activities. Through rich and detailed visitor profiling, marketers will know who is interested and who is an influencer throughout the buying process.

Develop Sophisticated Event-Triggered Marketing Programs

Develop multi-step, multi-channel campaigns that span e-mail, web forms and landing pages, telesales, direct mail, short message service (SMS), and all other channels. Build multi-wave campaigns that adapt to prospect and customer behavior and automatically trigger actions—from sending a follow-up e-mail to alerting a salesperson to initiating a telesales program.

Increase Response Rates with Targeted, Personalized Communications

The real power of CDC MarketFirst is its conditional text capabilities, which enable true one-to-one messaging. Marketers can specify which target segment receives which specific message or product offer in which language and deliver it via their preferred channel. Increased relevance improves response rates and builds better relationships.

Distribute Self-Qualified Leads to Your Sales Team

CDC MarketFirst lets marketers define the criteria used to automatically score, rank, and route leads to the sales team, thereby focusing sales efforts and dramatically improving lead conversion rates. CDC MarketFirst can automate lead nurturing programs that cultivate and track leads over time and pass leads to the right salesperson when they exhibit "ready to buy" behavior.

Manage and Execute More Events and Customized Surveys

Rapidly deploy and manage multiple events, each with custom content, multi-wave invitations, registration forms, reminders, wait-lists, and post-event follow-ups. With CDC MarketFirst, marketers can automate labor-intensive tasks associated with marketing events, efficiently scaling their programs without sacrificing personalization.

Measure the Effectiveness of Campaigns in Real Time

CDC MarketFirst lets you measure response to marketing activities in real time as they are being executed, allowing you to adjust programs on the fly. Ensure the effectiveness of current programs and track and measure ROI over time. Use ROI and cost-per-lead figures from each campaign to find patterns and identify the activities that have the most impact.

Transparently Integrate Marketing and Sales

CDC MarketFirst can be integrated with Pivotal Sales and other components of Pivotal CRM to create a complete front-office solution. Share the profile details captured through marketing activities across the company and give marketing reciprocal insight into sales and service activity. Tight integration allows transparency and accountability between sales and marketing teams, and it can result in higher ROI on each deal closed.

Roll Out Successful Campaigns to the Rest of Your Organization

Help distributed marketing teams work together more effectively. With CDC MarketFirst, local marketing teams can access pre-defined campaign templates in order to launch consistent campaigns that deliver timely, relevant offers. With Unicode-enabled multi-lingual support, you can create one campaign and run it in any country worldwide, in any major language.

Learn More

Visit www.marketfirst.com or follow the links below to learn more about CDC MarketFirst.

Whatever your key marketing challenge, CDC MarketFirst can help: