Pivotal CRM for Medical Device Manufacturers

Pivotal CRM for Medical Device Manufacturers offers an intuitive, comprehensive set of features to help take your products to market faster and more strategically. Unique in the breadth of its capabilities, Pivotal CRM for Medical Device Manufacturers provides end-to-end industry-specific features that combine technology-enabled sales, lead management, and other functionality that can provide medical device manufacturers maximize value for their entire network of relationships, rapidly commercialize products, and accelerate time-to-market.

Based on years of experience implementing and deploying solutions for medical device manufacturers, Pivotal CRM for Medical Device Manufacturers is designed to address the key business drivers and challenges you face every day. The solution includes capabilities for territory and role management, relationship management, quoting and contract management, event management, and marketing automation.

Pivotal CRM for Medical Device Manufacturers provides a single, unified 360-degree view that establishes better communication and collaboration between departments, divisions, teams, and business users, resulting in marked productivity gains, a shorter sales cycle, and improved quality of customer interaction.

Complete CRM for Medical Device Manufacturing

  • Opportunity Management
  • Quote and Proposal Management
  • Revenue Forecasting
  • Team Selling
  • Multi-Channel Sales Integration
  • Real-Time Product Configuration
  • Expense Management
  • Territory and Role Management
  • Relationship Management
  • 3-Tiered Product Catalog
  • Up-/Cross-Selling Automation
  • Call Management
  • Accurate Pipeline View
  • Unified Customer Data
  • Activity and Contact Management
  • Continuing Medical Education (CME) Event Management
  • Handheld CRM 

Manage Territories and Roles Effectively

Pivotal CRM for Medical Device Manufacturers lets you assign the right team members to each account. Easily define, administer, and change sales roles and territories based on your product catalog or unique way of segmenting your markets, including product specialty, type of facility (e.g., hospital, clinic), facility size (e.g., number of beds), or virtually any criteria you choose, no matter how complex or how often they change.

Track Complex, Multi-Layered Relationships for Sales Insight

With built-in relationship management capabilities, sales teams can drill down into the technicians, physicians, surgeons, and biomedical engineers at each facility—they can track the key influencers and the facilities and departments they work in and have influence over. Beyond the relationships within a facility, Pivotal CRM for Medical Device Manufacturers can track the relationships a facility has with other organizations, including GPOs, distributors, Integrated Delivery Networks (IDNs), other facilities, and subsidiaries.

Increase Profits with Better Pricing, Contract, and Quote Management

Manage complex product catalogs and pricing with ease for increased consistency, while giving your teams the information they need to create accurate quotes and contracts. With a flexible product catalog and pricing and quoting options, you can track critical product-related information, have quotes approved by managers before they become contracts, and create competitive pricing selections while still allowing for customer-specific discounts and seizing all revenue-generating opportunities.

Improve CME Event Management for Greater Returns

Invite prospects and customers to Continuing Medical Education events to help generate product interest, then track who attends and associated costs. Pivotal CRM for Medical Device Manufacturers allows marketing teams to easily design events, target the right audience, promote the event, and perform real-time follow-up, effectively increasing response rates and measuring value.