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  Home > Pivotal CRM > Industry Solutions > Financial Services > Mutual Fund Wholesaling 

CRM Software for Mutual Fund Wholesaling

To compete in today's crowded market, mutual fund wholesaling firms need to get smarter about resource allocation and take a more strategic approach to managing broker-dealer channels. To achieve this, they need better insight into broker relationships and profitability.

Pivotal CRM for Mutual Fund Wholesaling is an industry-specific solution that enables fund wholesalers to develop a deep understanding of broker profitability, strengthen and cultivate broker relationships, and streamline business processes for improved productivity.

Pivotal CRM for Mutual Fund Wholesaling enables fund wholesalers to increase their efficiencies and productivity, leading to greater overall profitability. Its flexible platform allows it to be seamlessly connected to the entire firm, including back-office financial systems. With an industry-tailored client relationship management system that mirrors the business processes and data models commonly used by mutual fund wholesalers, companies can accelerate the return on their investment and lower their total cost of ownership.

Complete CRM Software Tailored to Mutual Fund Wholesaling

Understand Sources of Profitability from Broker-Dealer Network

Pivotal CRM for Mutual Fund Wholesaling enables inside and outside fund wholesalers to determine which brokers are performing best, which funds are selling well, and where they're selling. It also enables fund wholesalers to roll up information to analyze profitability and performance at the firm, branch, and broker level for greater insight.

Equip Broker-Dealers to Sell Funds Effectively

Pivotal CRM for Mutual Fund Wholesaling enables inside and outside fund wholesalers to track and fulfill literature requests and proactively supply broker-dealers with information that fits their business focus and interests—in their preferred format.

Track the Costs of Working with Broker-Dealers

Pivotal CRM for Mutual Fund Wholesaling lets wholesalers track the costs associated with educating and supplying tools to the broker-dealer channel, helping them contrast individual, branch, and firm costs with revenue and sales figures.

Track Gifts, Co-op Funds, and Interactions for Regulatory Compliance

Pivotal CRM for Mutual Fund Wholesaling enables firms to keep tabs on gifts and coop funds to ensure NASD compliance, as well as automatically document activities and communications in a central repository for easy reference, retrieval, and reporting.

Accelerate Complex Multi-Step Processes

Pivotal CRM for Mutual Fund Wholesaling saves firms hours of repetitive work every day with built-in workflows that increase efficiency, contributing to greater profitability. Data-driven workflows can coordinate and accelerate the numerous steps and stakeholders involved in critical processes such as account setup and research distribution