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bioMérieux Inc.
Clinical diagnostics leader chooses Pivotal CRM for easy customization capabilities, mobile synchronization, and low TCO
Customer Snapshot
bioMérieux, Inc. is the U.S. subsidiary of bioMérieux S.A., a company headquartered in France, which specializes in infectious disease diagnostics, coagulation diagnostics, and industrial microbiology control. It is the eighth-largest biological diagnostics company in the world and is the international leader in the field of microbiology.
Challenges
- Improve customer service
- Improve lead management processes
- Increase campaign effectiveness
- Provide mobile synchronization capabilities
Results
- Established revenue-generating customer relationships
- Implemented Miller Heiman best practices
- Intuitive web-based tools to engage with prospects