Pivotal CRM Customers and Case Studies

Novozymes North America

With Pivotal CRM, information is available to all employees who work with customers worldwide. This enables Novozymes to cultivate strong ties with customers and generate new business.

Customer Snapshot

Novozymes is the biotech-based world leader in enzymes. With more than 3,000 employees in more than 20 countries, it is the dominant player in the sale of industrial enzymes in the world today with a global market share of more than 40%.

Challenges

  • Improve customer service
  • Increase customer retention
  • Increase revenue and profitability

Results

  • Pivotal CRM is integrated with SAP to complete the loop for online ordering
  • Sales process is standardized to improve quality
  • With Pivotal CRM, Sales has a framework and opportunities have proper resources