Pivotal CRM Customers and Case Studies

Newport Corporation

Pivotal CRM has helped Newport save $30,000-$40,0000 per year in literature fulfillment costs by eliminating duplicate shipments and enabling eLiterature via PDF files

Customer Snapshot

Headquartered in Irvine, California, Newport Corporation is a global leader in the design, manufacture, and marketing of high-precision components and integrated systems for the telecommunications, semiconductor equipment, computer peripheral, and research markets.

Challenges

  • Improve customer service
  • Increase customer retention
  • Increase revenue and profitability
  • Increase sales force effectiveness

Results

  • Created an automatic quote follow-up function for Sales and Technical Support
  • Enabled electronic quote updates and automatic proposal generation
  • Improved competition tracking and enhanced competitor product cross-matching
  • Increased accuracy and better response for targeted mailings
  • Increased opportunity creation from 10's to 100's per month
  • Increased sales management's visibility of opportunities and ability to forecast
  • Integrated shipping function with bar coded label generation, weight and cost information and package tracking with integrated links directly to the shipper's web tracking data
  • Reduced duplication of effort, mailing list errors, and time required for process

CRM Solutions

CRM Products

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CRM Customers

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CRM Resources