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Mold-Masters
Leading plastic-products manufacturer uses Pivotal CRM to support global reach and better service
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Customer Snapshot
Headquartered in Georgetown, Canada, Mold-Masters employs approximately 1000 people globally, serving customers in more than 40 countries. With over 1600 active patents, Mold-Masters has been the undisputed leader in "hot runner" technology for more than 40 years. Internationally, Mold-Masters continues to grow, building new facilities in Asia, collaborating with new partners, and extending its reach into new markets.
Challenges
- Improve customer relationships
- Improve customer service
- Increase campaign effectiveness
- Increase sales force effectiveness
- Provide mobile synchronization capabilities
Results
- Using Pivotal CRM has reduced the maintenance overhead associated with managing data access and transfers
- Mobile users can automatically exchange and synchronize data with the central database for accurate, up-to-date, consolidated customer information
- Pivotal CRM has contributed to company's consistent sales growth
- System allows for rapid addition of new functionality, improving responsiveness to user requests
- High-quality customer support can be provided to customers regardless of location
- Improved quality of customer data has led to better understanding of customer needs
- Issues are resolved and sales reps are kept informed about customer concerns through a corrective-action process built on Pivotal CRM