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Micro Focus International Ltd.
Technology company standardizes on Pivotal CRM as its single application platform across all business functions, including marketing, sales, service, finance, distribution, and HR
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Customer Snapshot
Founded in the United Kingdom in 1976, Micro Focus provides world-class solutions for developing and deploying COBOL applications on mainframes, PCs, and distributed environments, ensuring that IT departments can make the most of their existing enterprise application systems. Supported by a network of Micro Focus professional services expertise, customers fully implement superior legacy development practices and optimize use of the Micro Focus solutions.
Challenges
- Ensure scalability
- Improve customer service
- Improve lead management processes
- Increase customer retention
- Increase sales force effectiveness
Results
- Increased customer satisfaction leading to improved customer retention rates
- Increased employee satisfaction and reduced turnover
- Increased sales revenues through targeted lead handling between Marketing and Sales
- Reduced customer inquiry response times