Home > Pivotal CRM > Customers
M.S. Rau Antiques
Pivotal CRM helps New Orleans business become highest-sales antiques store in North America and turn the tragedy of Hurricane Katrina into an opportunity for growth.
Related Resources
Customer Snapshot
For almost a century, M.S. Rau Antiques has been a landmark in New Orleans' French Quarter, offering a collection of unique and exquisite fine art, jewelry, and 18th- and 19th-century antiques.
Challenges
- Desire to grow the business
- Matching of customers and products
- Better targeting of marketing
- Implementing more methodical sales interactions
- Recovering from effects of Hurricane Katrina
- Building a stronger online business
Results
- Supported record growth year over year in the wake of Hurricane Katrina
- Automates sales action plans for tailored, consistent selling
- Allows for more targeted, efficient, and relevant marketing with precise results tracking
- Helped the company recover quickly from Hurricane Katrina and maintain valuable internal and external communications in its aftermath
- Enabled the company to shift its business model from 40% to 70% online sales