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Lake Region Manufacturing
Medical device manufacturer uses Pivotal CRM to process complex customer quotations in a timely, accurate fashion, leveraging previously produced quotations and technical input from engineering departments.
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Customer Snapshot
For over 45 years, Lake Region has been a market leader in the development and manufacturing of medical devices. Offering both 510(k) registered OEM product lines and contract manufacturing of custom devices and components, Lake Region is the gold standard in quality, service, and manufacturing expertise.
Challenges
- Increase revenue and profitability
- Leverage business intelligence
Results
- Drastic improvement in ability to provide accurate, timely quotations, automating the previously manual, labor-intensive process
- Improved accuracy of customer information resulting in more effective sales and customer support calls
- Streamlined processes like complaint handling, sample and literature requests, and new business opportunities