Pivotal CRM Customers and Case Studies

Informatics, Inc.

Pivotal CRM is completely integrated with Informatics' website—from taking an order to shipping it and all steps in between

Customer Snapshot

Informatics, Inc. is a leading manufacturer of retail bar code solutions operating out of Plano, Texas. Incorporated in 1986, the company offers software and hardware products that perform a variety of tasks ranging from bar code development and decoding to label creation.

Challenges

  • Improve customer service
  • Increase customer retention
  • Increase revenue and profitability
  • Increase sales force effectiveness

Results

  • Improved customer service by reducing incident support response time
  • Improved internal quoting process allows for faster response times to prospects
  • Integrated with an AS-400 to provide real-time access to customer invoices, order history, account history, and RMA, as well as inventory
  • Integrated with shipping application to allow real-time tracking of customer shipments

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