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Hawthorn Football Club
Pivotal CRM helps popular Australian football club manage processes such as reporting more efficiently and market more effectively
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Customer Snapshot
Established 130 years ago, Hawthorn Football Club is an Australia-based football club with a record number of 33,319 annual members.
Challenges
- Build long-term customer relationships
- Ensure scalability
- Increase campaign effectiveness
- Increase customer retention
- Increase operational efficiencies
- Integrate existing data
- Target specific audience segments
Results
- Full transparency of data and of business procedures leading to improved quality and mining of data which has resulted in more targeted and planned execution of marketing and sales activity
- Improved effectiveness of marketing efforts through efficient allocation and management of resources
- Increased efficiency through the centralization of databases and elimination of duplicate record-keeping and data entry