Pivotal CRM Customers and Case Studies

Egg

Online bank chooses CDC Respond to help improve its customer feedback management

Related Resources


  • Case Study: Egg

Customer Snapshot

Online bank Egg launched in October 1998 and aims to revolutionize customers' experiences of financial services with a new and modern approach to banking. Today, it is the world's largest pure online bank with a customer base in excess of 3.6 million. The company has a total of 2,100 employees.

Challenges

  • Build customer-centric infrastructure
  • Improve customer relationships
  • Increase operational efficiencies

Results

  • Removes duplication of effort and increases efficiency through ease of access to all information
  • Identifies the root cause of customer problems to pinpoint service inadequacies and facilitate change
  • Speeds up response times and improves the overall customer experience

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