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Cobbetts
More than 680 of leading U.K. law firm Cobbetts' employees will be empowered with CDC Pivotal CRM to continue driving profit growth by facilitating expansion of client relationships and new client acquisition
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Customer Snapshot
Cobbetts, one of the U.K.'s most respected regional law firms with 108 partners across offices in Birmingham, Leeds, London and Manchester, has selected Pivotal CRM application to improve client understanding, promote best practices, streamline marketing activities, and capitalize upon untapped opportunities within the client base.
The firm recently announced a 26 percent rise in partner profits, and has a projected fee income approaching £65m.
According to Cobbetts, this success is partially driven by the firm's partner managed-client relationships approach. Using CDC Software's Pivotal CRM solution, Cobbetts will now have a holistic view of client activity, marketing, and case information in one intuitive system. The Pivotal CRM system will allow Cobbetts to empower its more than 680 employees that include partners, lawyers and support team employees to more effectively service and grow its business and improve overall organizational performance.
Pivotal CRM will enable Cobbetts to improve its performance in key business functions including:
- Monitor and act on client feedback – Cobbetts continuously monitors client satisfaction including routine face-to-face meetings with top clients by senior partners. Pivotal CRM will enable them to ensure that all interactions, feedback and action points are visible to all parties interacting with a particular client.
- Identify client-base opportunities – In addition, the firm operates a flexible, focused team structure that has been developed across eight key practice areas including: corporate, real estate, banking, commercial, dispute resolution, employment, private capital and social housing. CDC Software's Pivotal CRM will empower Cobbetts to identify and act on cross-selling and up-selling opportunities with clients in each of these practice areas.