Pivotal CRM Customers and Case Studies

CAM Commerce

CAM Commerce Solutions standardizes on Pivotal CRM and achieves ROI

Customer Snapshot

CAM Commerce Solutions, founded in 1983, provides total commerce solutions for traditional and web retailers that are based on the company's open architecture software products for managing inventory, point-of-sale, sales transaction processing and accounting. The company offers its products on a direct sales and service basis to its 12,000 retailers. CAM Commerce is headquartered in Fountain Valley, California, and has offices throughout the United States.

Challenges

  • Improve call-handling efficiency
  • Improve customer service
  • Increase campaign effectiveness
  • Provide integration

Results

  • Helped the marketing team double its outreach activities
  • Increased the number of service calls it could handle by 20%
  • Managing 12,000 customers, 14,000 qualified prospects, and 60,000 service calls per year using Pivotal CRM

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