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Biosite Incorporated
Diagnostic firm chose Pivotal CRM to help it be more proactive in the way it manages its customers across the entire organization
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Customer Snapshot
A research based medical diagnostic company, headquartered in San Diego, CA, Biosite Incorporated provides novel, rapid, medical diagnostics that improve a physician's ability to diagnose debilitating and life-threatening diseases.
Challenges
- Ease of use
- Ensure scalability
- Improve call-handling efficiency
- Improve customer service
- Increase operational efficiencies
- Increased flexibility and accuracy
- Requirement to add functionality
Results
- Better collection and tracking of sales data allows Biosite representatives to plan and respond more efficiently
- Better metrics regarding the types of calls received can now be tracked back to the individual product or product families they are related to
- More comprehensive view of customers provides important learning as to who their customers are and what they need