Customers

Cambridge Energy Research Associates

This leading international advisory and consulting firm has increased sales and improved customer service via Pivotal CRM's web integration

Customer Snapshot

Cambridge Energy Research Associates (CERA) is the foremost independent firm providing insight into the energy future. CERA offers comprehensive, in-depth research and thought leadership on energy markets, industry dynamics, technology, economics, politics, and investment strategy.

Challenges

  • Improve customer service
  • Increase revenue and profitability
  • Increase sales force effectiveness

Results

  • Customer information web page access is tracked by Pivotal CRM to facilitate one-to-one marketing
  • Increase of double-to-triple the amount of product information now handled by the company
  • Integration with Internet allows 24x7 information access by customers while security settings control access to knowledge base items