Home > Customers > A - Z Listing
CMS Cameron McKenna
Major European law firm drives business relationship management and its client-focused culture with Pivotal CRM
Related Resources
Customer Snapshot
CMS Cameron McKenna is a major international law firm headquartered in London. The firm has a wealth of experience and the depth of resources to handle the largest legal assignments. Its focus on industry expertise marks it out as a world leader in many areas, such as construction, energy (oil and gas, electricity, power generation and water), financial services, life sciences (particularly pharmaceuticals and biotechnology), food and consumer products, hotels, and leisure and construction.
In total, CMS Cameron McKenna and the other CMS member firms have operations in 37 countries worldwide.
Challenges
- Build customer-centric infrastructure
- Leverage business intelligence
- Plan, optimize, and execute campaigns
Results
- Improved risk management through automated file opening linked to client contact and intelligence database
- Increased cross selling and referrals
- Provides access to contact information and client intelligence across the firm, leading to a more holistic view of the firm's business relationships and enhanced visibility of potential opportunities