Customers

Babson Executive Education

One of the world's most highly regarded schools for business streamlines its operations and advances its marketing effectiveness and resource planning using Pivotal CRM

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Customer Snapshot

Babson College has become one of the world's leading business schools, consistently ranked among the likes of Harvard and Wharton. Babson Executive Education's custom solutions are ranked #5 worldwide by Financial Times (2007). The organization offers innovative and practical leadership and professional development solutions to top-level executives of major corporations and government organizations.

Babson Executive Education implemented Pivotal CRM, easily customized with a registration system that suits how they offer their programs. This solution provides a central database to capture valuable customer, prospect, enrollment, and course evaluation information and offers an effective integrated tool for sales and marketing activities.

Challenges

  • Data fragmentation and redundancy
  • Lack of confidence in data accuracy
  • Administrative burden due to task of maintaining duplicate data in numerous disparate databases
  • Disconnect between slaes and marketing and registration system
  • Reporting difficult

Results

  • Amalgamated disparate data, providing greater accessibility and decision support 
  • Eliminated data redundancies and streamlined operations, lowering administrative burden and saving significant staff time
  • Improved data accuracy and customer communications and increased management confidence and participant satisfaction
  • Created an efficient and scalable infrastructure to support growth
  • Substantially improved reporting capabilities, reducing time required to generate reports by 90%
  • Reduced time required to ship course packages by more than 90%
  • Reduced time to generate an invoice from as much as 4-5 days to real-time and allowed for greater customization of invoices than the standard financial reporting package
  • Increased marketing effectiveness, allowing more targeted activity