Customers

Australian Red Cross

The Australian Red Cross transformed itself from a patchwork of state offices with few PCs to an organization coordinating membership, donor, and even CPR information.

Customer Snapshot

One of the most famous and oldest charities in the world, the Red Cross movement exists for humanitarian benefit in all parts of the earth: emergency relief from natural disasters, the development of new social welfare initiatives, caring for refugees, or simply providing comfort for the vulnerable of any society.

Challenges

  • Build customer-centric infrastructure
  • Improve customer service
  • Increase revenue and profitability

Results

  • ARC has honed its processes and coordinated fundraising activities more effectively, with four appeals per year
  • Campaign management functionalities allow ARC to understand who is donating and how to target future campaigns
  • Increased efficiency for elderly call-down program—rosters produced in two hours now instead of four days
  • Volunteers are productive almost immediately, taking only about 15 minutes to learn the system