Applied Biosystems

Applied Biosystems uses CDC MarketFirst to take products to market quickly and connect with a broad range of life sciences and applied markets

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Customer Snapshot

Applied Biosystems serves the life-science industry and research community by developing and marketing instrument-based systems, consumables, software, and services. It is the largest supplier of life-science tools worldwide with more than 40,000 customers in more than 100 countries.

Challenges

  • Improve customer relationships
  • Improve lead management processes
  • Plan, optimize and execute campaigns

Results

  • Helped fuel and support a 3000% increase since 2000 in the e-mail database size
  • Supports 100-person global marketing team running more than 300 online campaigns per year for a broad range of products to diverse audiences
  • Grew company's online marketing from virtually non-existent to primary channel