Surveying

In recent years, surveying has increased in popularity among marketers as a terrific way to gather market intelligence; gauge interest and response to new ideas, campaigns, products, and services; and measure customer satisfaction levels. CDC MarketFirst makes custom surveying simple and cost-effective for marketing organizations to deploy, either as standalone campaigns or part of existing processes.

  • Create simple and advanced surveys: CDC MarketFirst lets you create quick, easy surveys that your audience can complete online in less than five minutes—use them to get a few key pieces of information, qualify prospects, or hone in on a narrow topic. But if your surveying goals are more advanced, CDC MarketFirst also lets you create more detailed, sophisticated surveys with conditional elements based on earlier survey questions.
  • Conduct market research: Use CDC MarketFirst surveys to ask targeted lists about their interests, preferences, purchase histories, needs, brand perceptions, buying habits, and more. Surveying is an easy way to learn more about a market and pinpoint offerings, promotions, and messages that meet its needs.
  • Integrate survey elements into other campaigns: Surveys don't always have to look like surveys or be campaigns in and of themselves. Using CDC MarketFirst, marketers can embed small numbers of survey questions into other campaigns—literature fulfillment forms, contest entries, event registrations, and more—to learn more about the nature of the contact's interest and get feedback that might help improve the campaign.
  • Launch timed or event-based surveys: CDC MarketFirst enables companies to automatically launch surveys based on timing or event triggers. Generate an instant survey after a prospect watches one of your webcasts, send event attendees a thank‑you note and survey the week after the event, ask customers to complete a quick survey on their satisfaction after resolution of a support issue, ask contacts why they're opting out of your communications, or launch any other time- or event-based survey to get contextual, relevant, and timely responses.
  • Use survey results to improve your company: Don't just collect information—apply it! CDC MarketFirst makes it easy for you to gather the kind of market and customer feedback you can use to refine or expand your product and service offerings, make your processes more efficient, improve the effectiveness of your marketing mix and messages, and improve your customer experience. CDC MarketFirst surveying can play an important role in establishing a "continuous improvement loop" of ongoing feedback and enhancement.