Map Analytics

CDC MarketFirst Map Analytics is an effective analytical tool that can generate revealing reports and perform complex statistical functions, presenting results on a map. Use this visual representation of data to better understand your customers and prospects and achieve higher response rates from your e-marketing campaigns.

Analyzing the data stored in CDC MarketFirst for segmentation is the key to sending the right message to the right people, but reviewing large amounts of data can be challenging and time consuming, plus it can be difficult to spot meaningful patterns and groupings.

CDC MarketFirst Map Analytics uses a geographic information system (GIS) to enable you to view data from your CDC MarketFirst database on a map. This visual representation displays information geographically, making it easier to profile your customers and prospects. It can visually answer questions related to location, proximity, conditions, trends, and patterns. Marketers can then use this data to plan more effective campaigns in CDC MarketFirst and target them to the segments they want to reach.

Complete GIS Analytics

  • Integration with CDC MarketFirst
  • Reporting
  • Map Layers
  • Advanced Search
  • Interactive Map
  • GIS Mapping
  • Customized Scenarios and Data Themes
  • Security
  • Portals
  • Geo-Coding

Identify New Revenue Opportunities

CDC MarketFirst Map Analytics retrieves, manipulates, and displays data from your CDC MarketFirst system. Use it in conjunction with the vast amount of data you have collected in CDC MarketFirst to identify and target your customers and prospects strategically.

CDC MarketFirst Map Analytics links to and leverages CDC MarketFirst data, enabling marketers to quickly realize the tangible benefits of visualization and spatial analysis of business activities by drilling down into source data on the interactive map. The patterns revealed from this visual analysis can help lead marketers to cross-selling and up-selling opportunities.

Assess and Grow Your Business

The ability to view all of your customers and prospects on a map allows you to easily see your market penetration and future potential. Take this information and develop campaigns in CDC MarketFirst to target those areas where you have a smaller market presence or where untapped target markets exist.

For example, start with a CDC MarketFirst campaign for a specific product or service, or perhaps even a survey. Then take the results and use CDC MarketFirst Map Analytics to either map out the customers and prospects targeted in the campaign or to view how they responded. You can also create color-coded maps based on demographics, such as household income or age group.

Viewing your CDC MarketFirst data on a map will let you see patterns, such as common characteristics of those who responded, e.g., they live in affluent areas or are part of a certain age group. Once you have discovered the pattern, extract those records from the map to fine-tune your next e-marketing campaign to target them more effectively.

Improve Your Market Segmentation

Generate more campaign responses and better-quality leads by targeting the right people. CDC MarketFirst Map Analytics allows you to build scenarios and themes to evaluate your enterprise data more efficiently. Evaluate your customers and prospects by any demographic point, including age, population, income, neighborhood, sites or properties, revenue, number of employees, and industry.

Plot the data on a virtual GIS map and then use CDC MarketFirst to focus your marketing campaigns on the regions that provide the biggest return or on those who would be the most interested in your organization.