Literature Fulfillment

Requests for literature and other resource files are frequent at most companies: partners and prospects often request product and service collateral, existing customers request educational resources, instructions, and product documentation, and the marketing team may run promotions to generate demand for resources such white papers or on-demand webcasts. In all cases, fulfilling the requests can be costly and time consuming unless managed effectively.

CDC MarketFirst automates literature fulfillment, giving requestors what they want faster, while saving your company time and money.

Using CDC MarketFirst for literature fulfillment makes the process easier for everyone involved:

  • Deliver resources instantly: CDC MarketFirst automates the electronic delivery of collateral by fax, web, or e-mail to prospects and customers who request documents or other resources, giving them what they want when they want it. For those who require printed documents, an instant notice can be generated for the shipping team, speeding fulfillment. Use CDC MarketFirst to distribute brochures, datasheets, price lists, forms, product documentation, schedules, educational resources, white papers, webcasts, videos, podcasts, and more!
  • Reduce literature fulfillment costs: Encouraging online download of print resources gives requestors what they wan faster, while also saving companies money on postage and printing and reducing environmental impact.
  • Generate leads: Literature requests express an interest in your products and services. Require those desiring access to your resources to complete a simple CDC MarketFirst registration form with just enough information to help them self-qualify and generate a lead for the sales force. Your sales team can then follow up promptly on literature requests, contacting prospects right when their interest is at its peak.