Proven Methodology

Our unique implementation method delivers fast, cost-effective, low-risk, and high-quality CDC MarketFirst implementations. Based on industry-leading best practices and drawing on our extensive customer experiences, our proven methodology can help guide you through all the phases of an implementation. Our approach takes full advantage of resources throughout the organization.

After identifying and understanding your key business requirements, our Professional Services team will work with you to complete your implementation, optimizations, or upgrades.

MarketSteps Rapid Productivity Methodology (RPM)

  • Dedicated, knowledgeable professionals
  • Phased, proven methodology
  • Accelerated time-to-benefit
  • Predicable costs
  • Knowledge transfer
  • Low risk

MarketSteps Rapid Productivity Methodology

The MarketSteps Rapid Productivity Methodology (RPM) is a proven, repeatable process for the successful implementation of CDC MarketFirst. It incorporates leading business practices, templates, and automated tools to minimize risks and accelerate the time to go-live. It also provides specific milestones and methods to help coordinate deliverables and assignments among team members and project sponsors.

We developed RPM by consulting with our customers during implementations around the world. We then distilled their feedback to refine our process and create a consistent, repeatable framework for future implementations.

Our proprietary implementation methodology organizes your project into four distinct phases—ensuring your project is delivered on time and budget. The MarketSteps RPM methodology is built on a foundation of respected project management principles. It ensures that your project meets your time, budget, and resource expectations. By combining on-site and off-site activities, our methodologies provide an organized and proven approach to delivering marketing automation success.

MarketSteps RPM offers effective risk mitigation. We identify your solution requirements at the outset and accurately establish and manage your project's scope and schedule, helping you get there faster. By managing requirements and identifying critical success factors, this methodology helps your internal project leaders, users, and our implementation team custom-create the right kind of marketing infrastructure for your company.