Softrax Corporation

Billing and revenue management software firm increases marketing-campaign responses by 4400% over 5 years and significantly boosts revenue using CDC MarketFirst

Related Resources


Customer Snapshot

Based in Canton, MA, Softrax is a leading provider of enterprise billing and revenue management solutions. It provides software to automate the entire revenue cycle, from complex billing and contract renewals through revenue recognition, reporting, and forecasting.

Softrax selected CDC MarketFirst to build its prospect database, drive traffic to its websites, open and manage a sophisticated e-mail channel, and generate more responses from marketing campaigns.Softrax also implemented the the CDC MarketFirst Deliverability E-mail Server to alleviate bottlenecks, assure delivery with robust authentication, track and manage bounce data, improve access to deliverability metrics, and ultimately help manage their sender reputation.

Challenges

  • Generating demand
  • Improving lead management processes
  • Planning, optimizing, and executing on marketing campaigns
  • E-mail volume and deliverability
  • Need to prioritize and control outgoing campaigns
  • Desire for visibility into deliverability metrics

Results

  • Decreased cost per response
  • Increased responses to marketing campaigns 4400% over 5 years—1000% in the first year alone
  • Significantly increased company revenue and marketing response volume without increasing staffing or budget
  • Reduced time spent executing e-marketing campaigns from 24 hours to 1 hour
  • Increased marketing effectiveness with assurance of message deliverability at the optimal time
  • Improved control over the customer and prospect experience
  • Decreased delivery time of high-priority messages from several hours to almost instantaneous
  • Dramatically improved their ability to view the status of campaigns and capture e-mail deliverability metrics and bounce-back data
  • Provided foundation to automate list hygiene
  • Eliminated bottleneck issues that affected other areas in the organization