Pharmacia Corporation

Global pharmaceutical company uses CDC MarketFirst to automatically create personalized and relevant customer communications

Customer Snapshot

Pharmacia Corporation is a top-tier global pharmaceutical company whose innovative products save lives and enhance health and wellness. Pharmacia's 43,000 people work together with many diverse stakeholders to bring these benefits to people around the world, and to create new health solutions for the future. On July 15, 2002, Pharmacia and Pfizer Inc. (NYSE: PFE) announced the signing of a definitive agreement providing for Pfizer to acquire Pharmacia in a stock-for-stock transaction.

Challenges

  • Build long-term customer relationships
  • Create awareness, preference, demand for products
  • Increase campaign effectiveness
  • Plan, optimize, and execute campaigns

Results

  • Able to create automated multi-wave, event-driven communications
  • Reduces both the cost and time to create smart multi-wave personalized campaigns
  • Ability to develop automated and interactive educational programs for prescription and non-prescription