Systematize Marketing Processes

Today, smart marketing is equal parts art and science. Getting the most out of your time, budget, and resources is all about using repeatable processes to streamline execution and other routine campaign components, freeing up more time to apply creativity where it counts.

By systematizing key elements of your marketing processes, you can

  • Accelerate campaign roll-out: React quickly to market opportunities by applying pre-defined campaign templates that can greatly accelerate campaign execution.
  • Increase campaign volume: Reduce the effort required for each campaign and you'll instantly increase your department's capacity to run multiple simultaneous campaigns.
  • Reduce marketing costs: Quit reinventing the wheel for each campaign; increasing the number of campaigns your department can manage and accelerating their roll-out will bring down the cost per campaign and cost per lead.
  • Improve team consistency: Make it easier for your team to weather absences and turnover by implementing defined processes that can be easily adopted by new employees.
  • Measure marketing performance more reliably: Using consistent processes makes it easier to compare performance between campaigns and identify what is affecting results.

CDC MarketFirst: Your Marketing Process Engine

CDC MarketFirst enables you to systematize your marketing processes by:

  • Creating reusable campaign blueprints: Use CDC MarketFirst's graphical tools to map campaign workflows, then apply these workflow templates to subsequent campaigns to reduce programming and take the guesswork out of campaign planning. Create distinct reusable templates for product launches, webinars, trade shows, surveys, contests, web lead capture, newsletters, up-selling and cross-selling campaigns, and more.
  • Automating campaign steps: Set up CDC MarketFirst to generate automatic responses based on prospect or customer activity, fulfill literature requests and launch nurturing or up-selling campaigns without human intervention, and send pre-programmed reminders and follow-ups, reducing workload for the marketing team and sales force.
  • Implementing rule-based programs: Build sound, consistent logic into your marketing processes by using CDC MarketFirst's rule-based engine to ensure reliable follow-up, apply conditional text and action, and qualify, rank, and distribute leads without fail.
  • Extending consistent processes to other departments: Enable other departments to take advantage of CDC MarketFirst's systematized process benefits as well. Your sales team can use CDC MarketFirst to nurture, up-sell, and cross-sell opportunities with ongoing communications and your customer service team can use it to solicit regular customer feedback and follow up on service issues.

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