Measure Marketing Performance

The ability to measure the effectiveness of marketing activities and prove their value to the company's bottom line has never been more important for marketing professionals. Marketers need to be able to quantify the effectiveness of current programs and track and measure ROI over time to justify budgets. Beyond that, in this era of immediacy, marketers can't afford to wait till the end of a campaign to find out whether it is achieving expected results—they need to be able to monitor and respond to campaign performance in real time.

CDC MarketFirst helps marketer track, analyze, and improve marketing performance:

  • Perform effective campaign testing: Test campaigns on sample lists before widespread launch to determine effectiveness and refine messaging and other campaign elements. Create A/B split tests to compare different designs, offers, and copy. CDC MarketFirst makes it easy to generate narrow list segments or samples in order to test and adjust.
  • Measure and modify programs in real time: Monitor campaign responses as they are being executed. Track click-throughs, open rates, leads generated, and lead quality. When CDC MarketFirst is integrated with CRM, marketers can also track leads through the sales process to determine whether they result in new business, quantifying direct impact on revenues.
  • Improve ROI—and be able to prove it: Analyze and report on campaigns to demonstrate success or identify areas for improvement. CDC MarketFirst gives marketers the capability to report the ROI and cost per lead from each campaign accurately by product, sales channel, or type of customer, helping them validate expenditure and identify patterns that help marketing teams repeat and refine tactics that work.

Marketing Performance

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