Manage Event Marketing and Registrations

Live and online events are excellent lead-generation opportunities, but marketing them and managing the registrations can be laborious and time-consuming, limiting the number of events a marketing department can handle.

CDC MarketFirst streamlines event marketing, enabling users to leverage reusable campaign templates—or to create their own—to market events and manage registrations with ease. CDC MarketFirst can be set up to automate the entire event communications process—from early "save-the-date" messages through rounds of standard event invitations and "last-chance" and "sorry-you-missed-it" communications. Prospects can register for the event through CDC MarketFirst and receive automated confirmations, follow-ups, and reminders, as well as post-event surveys, distribution of replays or presentation decks, and thank-you messages.

Conduct event marketing with ease

Manage cross-channel event marketing for your on- and offline events though a single platform, and send automated invitations, reminders, confirmations, follow-ups, surveys, and more!

Track and manage registrations

Marketers can easily monitor registrations, generate lists of attendees, and see qualifying information about each one.

Benefit from leads instantly

No need to wait till the event occurs to reap its lead-generating results—with CDC MarketFirst's instant lead qualification and distribution, sales reps can start to work the leads from the moment of registration.

Survey for pre- and post-event feedback

Use CDC MarketFirst's surveying functionality to poll registrants in advance of the event to get agenda input and to gauge satisfaction and gain feedback. Use this information to improve the quality and success of future events.

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