Strong Sales and High Market Demand Underpin CDC Software’s Immediate European Expansion

Demand for proven CRM and customer complaint management solutions opens up pan-European revenue opportunities for successful UK business.

Burnham, UK, August 17, 2011 — CDC Software, the supply chain and customer complaints and feedback management solution provider for major brands including Argos, Barclays Bank, British Airways and Page & Moy, is growing its Europe business with the expansion of its sales offices in Germany, France, Spain and Belgium.

This announcement follows quarter-on-quarter sales growth for CDC Software’s flagship CRM and manufacturing process management solutions including CDC Respond, Pivotal CRM, Ross ERP and i-Supply. The development of this strong pan-European sales network will enable CDC Software to support the local and international CRM and customer management needs of independent businesses and global brands.

According to Paul Elswood, managing director for CDC Software, UK, Ireland & Benelux; “The market for customer management solutions is higher than ever in Europe. Our solutions have been developed in partnership with our customers and thus are proven to make customer service a competitive differentiator at all points in the supply chain.”

Thomas Zanzinger and Edouard Agon have been brought into CDC Software to manage growth in the DACH region and France respectively and Martin van Werrf is tasked with growing sales in the Benelux region. The remit of CDC Iberia is extending into central and Eastern Europe.

“Whilst the demand for CRM solutions is growing, the local and cultural needs of each country vary considerably and can’t be ignored. The basic principles of good customer service are to listen to, understand and respond quickly to customers. Therefore it’s vital for CDC Software to have dedicated sales and support offices in each country so we can do just this,” explained Thomas Zanzinger, newly appointed managing director of CDC Software GmbH.

Thomas, Edouard and Martin are well-placed to succeed. Each has established supply chain and customer management experience in the local country and internationally. With the support of their respective sales teams, each executive is already meeting the needs of existing customers and is working with prospective customers from all sectors, but with particular focus on food & beverage; financial services; manufacturing and retail including on e-commerce.

About CDC Software

CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a hybrid enterprise software provider of on-premise and cloud deployments. Leveraging a service-oriented architecture (SOA), CDC Software offers multiple delivery options for their solutions including on-premise, hosted, cloud-based SaaS or blended-hybrid deployment offerings. CDC Software’s solutions include enterprise requirements planning (ERP), manufacturing operations management, enterprise manufacturing intelligence, supply chain management (demand management, order management and warehouse and transportation management), global trade management, eCommerce, human capital management, government and not-for-profit, customer relationship management (CRM), complaint management, business intelligence/analytics and aged care solutions.

CDC Software’s recent acquisitions are part of its “integrate, innovate and grow” strategy. Fueling the success of this strategy is the company’s global scalable business and technology infrastructure featuring multiple complementary applications and services, domain expertise in vertical markets, cost effective product engineering centers in India and China, a highly collaborative and fast product development process utilizing Agile methodologies, and a worldwide network of direct sales and channel operations. This strategy has helped CDC Software deliver innovative and industry-specific solutions to more than 10,000 customers worldwide within the manufacturing, distribution, transportation, retail, government, real estate, financial services, health care, and not-for-profit industries. For more information, please visit


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Caroline Howlett / Sophie Bailey
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