CDC Software Launches New Pivotal Sales Force Automation Solution at the Gartner Customer 360

Gartner Customer 360 Summit, Los Angeles, CA., March 31, 2011 — CDC Software Corporation (NASDAQ: CDCS), a hybrid enterprise software provider of on-premise and cloud technologies, today announced the availability of Pivotal Sales Force Automation, a new sales module developed on its innovative Pivotal 6.0 CRM platform that automates sales processes and helps enhance relationships with customers.

The new Sales Force automation application incorporates best practices along with functionality in account management, lead management and processing, configurable opportunity management, executive level forecasting, group level forecasting, individual level forecasting, pricing and discounts, quote and proposal management, order capture, geocoding and mapping and configurable sales business logic.

CDC Pivotal CRM 6.0, built on the .Net Framework, is an agile business application development platform that optimizes the use of Microsoft tools and technologies and features a suite of modular applications. It provides task-based navigation, embedded Microsoft Office SharePoint Server and Microsoft Office System applications, easy customization, a smart client user interface, high-user adoption and a low total cost of ownership (TCO). With Microsoft SharePoint and Microsoft Visual Studio Form Designer embedded in Pivotal CRM 6.0, the CRM system can become a hub for all business activities and collaborations, allowing users to complete much of their daily work without having to switch back and forth between multiple applications. With Microsoft Outlook embedded, data synchronization is seamless between the CRM system and Outlook inbox, and users can complete their calendaring, task, or e-mail activities in either application. Pivotal CRM also features easier customization, enhanced searching and reporting, ease of use, and the flexibility to conform to the unique business requirements of a business, all of which help increase user adoption and lead to overall higher worker productivity.

According to a Gartner, Inc., July 28, 2010 Magic Quadrant for Sales Force Automation report by Robert P. Desisto, “Product-driven transactional sales organizations will find value in basic lead and opportunity management capabilities to reduce sales cycles and improve sales management visibility.”

“CDC Software’s new Pivotal Sales Force Automation solution can help businesses improve overall sales performance by efficient management of leads, opportunities, forecasting, quotes and proposals, and better monitoring of business performance, as well as optimized collaboration of sales data across individuals and teams,” said Jason Rushforth, president of Front Office business for CDC Software. “This new solution, with our award-winning Pivotal 6.0 platform, provides users with superior performance, usability, flexibility, and advanced integration with Microsoft technologies that can ultimately shorten the sales cycle and increase productivity, while helping create customers for life.”

About Gartner Customer 360 Summit

The Gartner Customer 360 Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company’s goals. Additional information is available at www.gartner.com/us/crm, which is not part of this press release.


About Pivotal CRM

CDC Software’s Pivotal CRM is a flexible, powerful customer relationship management solution for organizations that want to use CRM strategically by modeling, enhancing and streamlining their unique sales, marketing, and customer service processes. Built with the user experience in mind, Pivotal CRM offers significant flexibility and customizability, enabling organizations to tailor the system precisely to their users’ needs. With a Microsoft-style interface and role- and task-based navigation, Pivotal CRM is an easy-to-use system that reduces the learning curve and helps increase user adoption. Pivotal CRM embeds Microsoft Outlook and SharePoint and tightly integrates with the Microsoft Office suite, bringing data to the user when and where they need it, for optimal efficiency.

About CDC Software

CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), IMI warehouse management and order management, Pivotal CRM and Saratoga CRM (customer relationship management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 12 on the Manufacturing Business Technology 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.

About CDC Corporation

CDC Corporation is a China-based value-added operator of, and growth investor in, hybrid (on premise and SaaS) enterprise software, IT, and new media businesses.  The company pursues two value-added investment strategies.  The first strategy includes actively managing majority interests in its core portfolio of hybrid enterprise software, IT services and New Media businesses, adding value by driving operational excellence, top-line growth and overall profitability.  The second strategy includes identifying and executing on opportunities to co-invest with leading venture capital and private equity funds through minority interests in fast growth companies in emerging markets related to CDC Corporation’s core assets.  This second strategy, which complements the first, helps to mitigate risk and enhance deal flow for the company.  CDC Corporation’s expects to deliver superior returns and additional value for its shareholders through these strategies, as well as through its plans to declare and pay regular dividends in the form of registered shares of its publicly listed subsidiaries and other assets.  For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of Pivotal to address the needs of its financial services customers and the ability to help customers to streamline operations, accelerate growth and improve client relationships with Pivotal CRM software. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the service industry; the continued ability of Pivotal solutions to address industry-specific requirements of business services; demand for and market acceptance of new and existing enterprise software and services; development of new functionalities which would allow service companies to compete more effectively and changes in the type of information required to compete in the legal product business. . Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

For More Information

Media Relations

Lorretta Gasper
CDC Software
(678) 259-8631
lgasper@cdcsoftware.com

Investor Relations

Monish Bahl
CDC Corporation
(678) 259-8510
monishbahl@cdcsoftware.com