CDC Software Australia Announces New Partnership with SGS Professional

SYDNEY, Australia, October 6, 2010 — CDC Software Australia, the Australian business unit of CDC Software Corporation (NASDAQ: CDCS), a hybrid enterprise software provider of on-premise and cloud deployments, today announced a new re-seller partnership with Melbourne-based integration services provider, SGS Professional.  This partnership is part of CDC Software’s plans to increase sales of its front and back office hybrid enterprise products in Australia and New Zealand and to expand its geographic footprint for its CDC Pivotal CRM suite of solutions in the states of New South Wales and Victoria.

“Our partnership will focus on continuing the growth of our more well known CRM products including CDC Pivotal CRM 6.0,” said Edward Balfour, Partner Manager of CDC Software Australia. “SGS Professional is especially focused on the call centre market, which we believe is a complementary market for our Pivotal CRM solution.”

“Shortening project delivery times as well as delivering customer solutions smarter than our competitors is always key for us and adding CDC products into our existing portfolio will help to ensure that we achieve these aims,” said Will Court, Group Sales & Marketing Manager, SGS Professional. “We also were impressed with CDC Software’s receipt of the 2009 Microsoft award for Information Worker Solutions, Office Solutions Development for Pivotal CRM 6.0 and its innovative use of Microsoft technology. We look forward to our partnership.”

CDC Software's Pivotal CRM solutions are already used by government agencies and some of Australia’s leading organisations in banking, superannuation, Not For Profit and training.

“Pivotal CRM continues to sell well to organisations that require a degree of sophistication and process complexity around their operations,” Balfour said. “Through our current channels, we have seen a number of high profile CRM wins this year. With Pivotal CRM’s tight integration with and innovative use of Microsoft technology, Pivotal CRM is a powerful solution for our SGS and our partners in Australia.”

About SGS Professional

SGS Professional works with organisations to develop fully integrated systems and practices to improve organisational productivity and performance. SGS Professional specialises in Microsoft Technologies which it uses to support solutions and services that deliver real and measurable value. For more information about SGS Professional, please visit

About CDC Software Australia

CDC Software Australia is the Australian business unit of CDC Software (NASDAQ: CDCS), a hybrid enterprise software provider of on-premise and cloud deployments. CDC Software Australia (or CDC Praxa) helps customers leverage their investment in business intelligence, customer relationship management, enterprise resource planning, business applications and other software technologies and services. For more information, please visit

About CDC Software

CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a hybrid enterprise software provider of on-premise and cloud deployments. Leveraging a service-oriented architecture (SOA), CDC Software offers multiple delivery options for their solutions including on-premise, hosted, cloud-based Software as a Service (SaaS) or blended-hybrid deployment offerings. CDC Software’s solutions include enterprise resource planning (ERP), manufacturing operations management, enterprise manufacturing intelligence, supply chain management (demand management, order management and warehouse and transportation management), global trade management, e-Commerce, human capital management, customer relationship management (CRM), complaint management and aged care solutions. 
CDC Software’s recent acquisitions are part of its “acquire, integrate, innovate and grow” strategy.  Fuelling the success of this strategy is the company’s global scalable business and technology infrastructure featuring multiple complementary applications and services, domain expertise in vertical markets, cost effective product engineering centres in India and China, a highly collaborative and fast product development process utilising Agile methodologies, and a worldwide network of direct sales and channel operations. This strategy has helped CDC Software deliver innovative and industry-specific solutions to more than 8,000 customers worldwide within the manufacturing, distribution, transportation, retail, government, real estate, financial services, health care, and not-for-profit industries. For more information, please visit


For More Information

Jimmy Hong
CDC Software Australia
Phone: 02 8870 7287