CDC Software To Launch Pivotal CRM 6.0 for Home Building and Real Estate

Las Vegas, International Builder's Show, January 19, 2010 — CDC Software Corporation (NASDAQ: CDCS), a global provider of enterprise software applications and services, today announced the planned launch of Pivotal CRM 6.0 for Home Building  and Real Estate at the International Builder’s Show in Las Vegas.

Pivotal CRM 6.0 for Home Building and Real Estate is an industry-tailored customer relationship management system (CRM) designed to help single and multi-family home builders, title and mortgage companies, commercial property managers, and other real estate businesses better manage relationships throughout the customer lifecycle.  Pivotal CRM is a comprehensive solution for managing the complete front office: marketing automation, lead management, sales automation, option selections and contracting, and customer care.

This CRM application tailored for the home building and real estate markets   operates on a new award-winning CRM platform based on Microsoft.NET technology.  Last June, CDC Software won the 2009 Microsoft Worldwide Partner Conference Awards in the Information Worker Solutions, Office Solutions Development category for Pivotal CRM 6.0.  Microsoft recognized CDC Software for excelling in offering innovative Microsoft Office system solutions.

Pivotal CRM 6.0 for Home Building and Real Estate features task-based navigation, embedded Microsoft SharePoint and Office applications and a smart client user Interface.  It is highly-integrated with Microsoft Outlook (including calendaring, task and email capabilities) within the platform, allowing users to complete much of their daily work without having to leave their CRM system. The new features of this version will help provide easier customization, enhanced searching and reporting capabilities, the flexibility to conform to an organization’s way of doing business and ease of use, all of which potentially results in increased user adoption and overall higher worker productivity.

“We are looking forward to migrating our Pivotal Home Building application to the Pivotal 6.0 platform,” said Debbie Price, director of Applications for Newland Communities.  "We expect the new user experience and features such as function-based navigation, enhanced search and the integrated capabilities of Outlook in Pivotal 6.0 will result in increased use by our team members."

“Pivotal CRM 6.0 for Home Building and Real Estate offers a state-of-the-art and award-winning CRM platform that provides specific functionality for home building along with superior usability, flexibility and advanced integration with Microsoft technologies,” said Bruce Cameron, president of CDC Software.  “This application provides the homebuilding and real estate markets with a CRM system that we believe will help users reduce costs, shorten their sales cycles, and increase productivity, while helping create customers for life.” 

Pivotal CRM 6.0 offers homebuilding and real estate functionality addressing automated marketing, lead capture and profiling, lead qualification and distribution, lead nurturing, literature fulfillment, marketing ROI tracking, productivity tools, structured sales methodology, quote and contract management, service and warranty tracking, service-request and work order management, home inspection management, event management, contact, company, activity and sales management, options management, warranty service, homebuyer surveying, a financial calculator and hand-held CRM capabilities.

CDC Software is exhibiting at the International Builder’s Show from Jan. 19-22 and will be demonstrating Pivotal CRM for Home Building  and Real Estate at booth C1152.  Pivotal CRM 6.0 for Home Building and Real Estate is scheduled for general availability in the second quarter of this year.


About Pivotal CRM for Home Building and Real Estate

Pivotal CRM for Home Building and Real Estate is an industry-tailored customer relationship management system designed to help building and real estate firms better manage relationships throughout the customer lifecycle—from the first point of interest to the management of post-sale service and repeat sales. It is the one of the most comprehensive solutions for managing the complete front-office marketing automation, lead management, sales automation, and customer care activities of home builders and real estate companies.  Pivotal CRM for Home Building and Real Estate is used by many leading U.S. home builders, including MI Homes, Schumacher Homes The Irvine Company, The Olson Company, and Toll Brothers. To learn more, please visit www.pivotal.com/homebuilders.

About Pivotal CRM

CDC Software’s Pivotal CRM is a flexible, powerful customer relationship management solution for companies that want to use CRM strategically—to model, enhance, and streamline their unique sales, marketing, and customer service processes, not dictate them. Built with the user experience in mind, Pivotal CRM offers unparalleled flexibility and customizability, enabling companies to tailor the system precisely to their users’ needs. With a Microsoft-style interface and role- and task-based navigation, Pivotal CRM is a familiar and comfortable system for users, reducing the learning curve and increasing the speed of user adoption. Pivotal CRM embeds Microsoft Outlook and SharePoint right within the CRM system and integrates closely with the Microsoft Office suite, bringing data to the user when and where they need it, for optimal efficiency. To learn more, visit www.CDCsoftware.com/PivotalCRM.

About CDC Software

CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a provider of enterprise software applications and services designed to help organizations deliver a superior customer experience, while increasing efficiencies and profitability. CDC Software provides customers with maximum flexibility in their solutions through multiple deployment options which best fit their business needs.  Leveraging a service-oriented architecture (SOA), CDC Software offers multiple delivery options for their solutions such as on-premise, cloud-based or hybrid (blending of the two options) deployment offerings. CDC Software's product suite includes: CDC Factory (manufacturing operations management),  Activplant (enterprise manufacturing intelligence), CDC Ross ERP (enterprise resource planning), CDC Supply Chain (supply chain management , warehouse management and order management),CDC xAlerts (real-time supply chain event management),  CDC Power (discrete ERP), CDC eCommerce, CDC NFP/NGO, CDC Pivotal CRM and Saratoga CRM (customer relationship management), CDC Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, CDC HRM (human resources) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, technical support and IT consulting. For more information, please visit www.cdcsoftware.com.

About CDC Corporation

The CDC family of companies includes CDC Software (NASDAQ: CDCS) focused on enterprise software applications and services, CDC Global Services focused on IT consulting services, and outsourced R&D and application development,  CDC Games focused on online games, and China.com China.com, Inc. (HKGEM:8006) focused on portals for the greater China markets.  For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to our beliefs regarding the planned launch of Pivotal CRM for Homebuilding and Real Estate 6.0 and the timing thereof, our beliefs regarding the potential uses, functionality and benefits of Pivotal CRM for Homebuilding and Real Estate 6.0, our solutions' ability to help our customers improve customer service and increase efficiency, our beliefs regarding Pivotal CRM for Homebuilding and Real Estate 6.0 ability to provide easier customization, enhanced searching and reporting capabilities, the flexibility to conform to an organization’s way of doing business and ease of use, our beliefs regarding the adoption of Pivotal CRM for Homebuilding and Real Estate 6.0 by enterprises and the reasons and benefits therefore, our expectations regarding our ability to continue to grow in the future and the ability of Pivotal CRM for Homebuilding and Real Estate 6.0 to address the needs of enterprises such as the ability to address automated marketing, lead capture and profiling, lead qualification and distribution, lead nurturing, literature fulfillment, marketing ROI tracking, productivity tools, structured sales methodology, quote and contract management, service and warranty tracking, service-request and work order management, home inspection management, event management, contact, company, activity and sales management, options management, warranty service, homebuyer surveying, a financial calculator  and hand-held CRM capabilities.  These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of market; the continued ability of Pivotal CRM solutions to address enterprise's business requirements; demand for and market acceptance of new and existing CRM solutions; and development of new functionalities which would allow companies to compete more effectively. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. Also, the results and benefits experienced by customers and users set forth in this press release may differ from those of other users and customers. Further information on risks or other factors that could cause results to differ is detailed in our filings or submissions with the United States Securities and Exchange Commission, and those of our ultimate parent company, CDC Corporation, located at www.sec.gov. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise. Historical results are not indicative of future performance.

For More Information

Media Relations

Lorretta Gasper
CDC Software
(678) 259-8631
lgasper@cdcsoftware.com

Investor Relations

Monish Bahl
CDC Corporation
(678) 259-8510
monishbahl@cdcsoftware.com