CDC Respond Adds Microsoft-based Analytics Applications to its Business Intelligence Toolset

New CDC Respond data analytics and reporting applications deliver greater understanding of customer sentiment and help transform complaints and feedback data into actionable insights


Hong Kong, London, August 20, 2008 — CDC Software, a wholly-owned subsidiary of CDC Corporation and a global provider of industry-specific enterprise software applications and business services, announced today the addition of Respond DataMart, Respond Analytics, and Respond Report Packs to its CDC Respond complaint and feedback management suite of enterprise products.

The new applications, which complement the existing CDC Respond business intelligence toolset of Respond Intelligence and Respond Insight, are based on the Microsoft business intelligence platform, providing CDC Respond customers with high levels of accessibility, usability, and the combined power of industry-leading products.

Respond DataMart is the cornerstone of the new CDC Respond business intelligence offerings.  Respond Data Mart helps to automate and simplify tasks associated with the maintenance and management of a ‘data mart,’ an analytical data store designed to focus on a specific business function such as complaints management. Respond DataMart also provides access to the transactional complaint and feedback data captured through CDC Respond’s established products, enabling rapid response to user queries through optimized, pre-aggregated and calculated data.

Respond Analytics is an integrated and ready-to-use set of analytical and reporting tools enabling the user to quickly and easily create intelligent dashboards and insightful reports.  While some business intelligence tools demand significant levels of expertise from their users, Respond Analytics is designed to be used by anyone, helping employees to follow trends, create several types of analyses and make better, faster and more reliable business decisions.Respond Report Packs provide sets of pre-packaged report templates based on market research into the needs of particular vertical markets.

Alys Woodward, program manager for European Business Analytics at IDC, comments "Customer complaints applications almost always contain useful information but it is often difficult for users to get hold of this information in a format that makes it understandable and relevant to them. The ability to create data marts and analytics helps users to understand the information, which makes it easier for them to make information-based decisions and thus take effective action."

“The way an organization monitors its own performance is critical to its success,” said James Heavey, president of CDC Respond, a business unit of CDC Software.  “Customer complaint and feedback management systems, such as our Respond products, offer businesses a commercial advantage by helping to highlight problems and issues and allowing businesses to gain insight into how their products and services are perceived. The combination of Respond DataMart, Respond Analytics and Respond Report Packs help provide deep insights into trends within customer attitudes and behavior, allowing organizations to monitor product performance, drive business improvement and improve the overall customer experience.”

Respond DataMart is available as a standalone product or bundled with either Respond Analytics, Respond Report Packs or both.


About CDC Respond

CDC Respond is a market-leading suite of complaint and feedback management applications designed specifically to improve the customer experience. The solution helps organisations to extend and improve customer service capabilities to front-line staff, while providing extensive management information to drive change and improve business practices. The solution delivers cost reductions and improved levels of service, as well as increased efficiency, customer satisfaction and profitability. For more information about CDC Respond, please visit: www.cdcrespond.com.

About CDC Software

CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), e-M-POWER (discrete manufacturing), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.
These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, including statements relating to our belief regarding CDC Respond and its meeting the needs of the retail and wholesale industries, our beliefs regarding the functionality, benefits, results, and ease of use of our CDC Respond products, including Respond Intelligence, Respond Insight, Respond DataMart, Respond Analytics and Respond Report Packs and other comments we may make. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward-looking statements, including, among others: the conditions of our vertical industries; the continued ability of CDC Respond to address industry-specific requirements of companies in the our vertical industries; demand for and market acceptance of new and existing enterprise complaint and feedback management solutions; and development of new functionalities which would allow our customers to compete more effectively and changes in the type of information required to compete in their respective industries,. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2007 on Form 20-F filed on September 15, 2008. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, including statements relating to our belief regarding CDC Supply Chain solutions and its meeting the needs of the retail and wholesale industries, our beliefs regarding the functionality, benefits, results, and ease of use of our CDC Respond products, including Respond Intelligence, Respond Insight, Respond DataMart, Respond Analytics and Respond Report Packs and other comments we may make. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances.  There are important factors that could cause actual results to differ materially from those anticipated in the forward-looking statements, including, among others: the conditions of our vertical industries; the continued ability of CDC Respond to address industry-specific requirements of companies in the our vertical industries; demand for and market acceptance of new and existing enterprise complaint and feedback management solutions; and development of new functionalities which would allow our customers to compete more effectively and changes in the type of information required to compete in their respective industries,. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2007 on Form 20-F filed on June 30, 2008. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

For More Information

Media Relations

Robyn Pierce      
The Crocodile      
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Monish Bahl
CDC Corporation
(678) 259-8510
monishbahl@cdcsoftware.com