CDC Software's Customer Leadership Survey Finds Globalization as Key Issue for Financial Services Firms

CDC Software Surveys its CRM Customers on Financial Services Trends and Announces Results at Leading Financial Services Conference

Hong Kong, Atlanta, June 10, 2008 — CDC Software, a wholly owned subsidiary of CDC Corporation and a global provider of industry-specific enterprise software applications and consulting services, today announced results from a Leadership Survey of its customers at the Securities Industry and Financial Markets Association’s (SIFMA) Technology Management Conference & Exhibit in New York.  The survey revealed that globalization is a common thread that will continue to help their industry evolve.

Seventy five percent of those surveyed saw globalization as a primary factor that they believe will continue to enable the financial services industry to advance.   In addition, the survey revealed that more than 50 percent of customers identified the same factors that are critical to their individual success going forward, which included:

  • Improving client retention
  • Increasing client acquisition
  • Managing a global business
  • Exploiting regional trends

Overall, more than 50 percent of the companies surveyed felt that their CRM solution is facilitating their operations as a global business, enhancing client retention and increasing revenue opportunities. Additionally, a significant majority found trust and relationship-building as very important in helping to avoid erosion of their customer bases due to market volatility.

“This survey illustrates how CRM may serve as a foundation for profitable client relationships, as well as help Institutional Asset Management and Capital Market firms evolve as global businesses,” said Jason Rushforth, Global Vice President of Financial Services for CDC Software.  “The survey also revealed how Financial Services firms value trust as a critical component in successful client relationships. CRM solutions, like Pivotal CRM for Financial Services, help build and maintain client trust to avoid erosion of the client base, as well as protect the overall brand perception which is critical to the firm’s ability to attract new customers.”

CDC Software is one of the leading providers of CRM solutions to the Financial Services industry with seven of the top 10 global asset management firms using its Pivotal CRM.  More than $2.3 trillion in global assets are managed by firms using CDC Software’s Pivotal CRM.

CDC Software will be demonstrating Pivotal CRM for Financial Services during SIFMA at booth #1812.

About Pivotal CRM for Financial Services

Pivotal CRM enables clear, competitive differentiation by addressing the customer-facing needs of financial services enterprises in the capital markets, commercial and private banking, institutional asset management, and retail asset management industries.  The solution is a highly flexible, best-in-class suite of CRM applications that are easily adapted to model the business practices that make each company unique.  The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.

Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world including Allianz Dresdner Asset Management, Farm Credit Services of America, Federal Home Loan Bank of Atlanta, Julius Baer Investment Management, Mellon Asset Management, Morgan Keegan & Company, Vantage Credit Union, Visa International Asia Pacific and The Ziegler Companies.  For more information about Pivotal CRM for Financial Services, please visit  

About CDC Software

CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software’s product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit

About CDC Corporation

The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Games focused on online games, and focused on portals for the greater China markets. For more information about CDC Corporation please visit

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, including statements relating to beliefs regarding the factors required for advancement in the financial services industry, beliefs regarding the results of this survey and the needs of financial services customers and users, beliefs regarding the benefits of using a CRM system, the ability of Financial Services customers to efficiently generate and track their potential customers, the ability to help our customers take a leadership role in servicing their own customers, the ability of our software to help Financial Services firm acquire new clients and retain current customers; and the ability for Financial Services to build trust with their clients through the use of our applications. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances.  There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the financial service industry; the continued support of our existing customers; the continued ability of Pivotal CRM  solutions to address industry-specific requirements of companies in the financial service industry; demand for and market acceptance of new and existing Pivotal CRM solutions; development of new functionalities which would allow financial service providers to compete more effectively and changes in the type of information required to compete in the financial service industry. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

For More Information

Media Relations

Lorretta Gasper
CDC Software
(678) 259-8631

Investor Relations

Monish Bahl
CDC Corporation
(678) 259-8510