International Company of Branded Consumer Products for Skin and Beauty Care Goes Live with Catalyst International’s Wireless RF Warehouse Management Solution

Uxbridge UK, December 2, 2005 — The UK arm of Beiersdorf, the producer of famous brands like Nivea, Atrix and Elastoplast, has gone live with a major wireless RF solution at its UK distribution centre, today announced Catalyst International, a global provider of supply chain execution (SCE) solutions. The solution delivered by Catalyst utilises SAPConsole™ and Catalyst International’s SAP® Transactions to manage in-bound, picking, replenishment and despatch.

Beiersdorf appointed Catalyst to develop a wireless RF solution in summer 2005. Its main UK 100,000-square foot distribution centre in Birmingham was using a paper-based system to handle the movement of goods through the warehouse. The system will now enable Beiersdorf to further improve stock accuracy , as well as providing a real-time view of both inventory and task allocation in the warehouse.

Martin Kelly, Head of Logistics, Beiersdorf UK said: “We have ambitious business growth goals and this solution enables us to handle higher volumes in our distribution centre. The Catalyst SAP Transactions solution seamlessly integrates handheld radio terminals on the warehouse floor with our SAP system, so we now have full visibility of product movements and greater flexibility on how we allocate our staff resources at all times. The success of the go live confirms our decision to go with the Catalyst solution which is open, required less equipment to set up and was implemented smoothly and rapidly”.

The new wireless warehouse management solution is based on the SAPConsole, a native radio frequency (RF) data collection application for SAP R/3 that addresses mainly warehouse management processes. The solution takes full advantage of how Catalyst has developed a unique library of transactions to extend the functionality of the SAPConsole throughout the enterprise. These enhancements are seamlessly added to the SAPConsole and work with RF devices without requiring any extra networking investments or middleware.

Steve Barker, VP of Sales and Marketing, EMEA for Catalyst International, comments: “The golive of our solution for Beiersdorf is further confirmation of our leadership in wireless enabling of SAP applications for major FMCG brands. We worked very closely with Beiersdorf to tailor our technology to their requirements. Our technology’s modularity and openness combined with Catalyst’s proven expertise as SAP experts and project managers ensured that the project was completed to a tight deadline. Beiersdorf now has successfully transitioned from a paper-based system to a state of the art RF supply chain execution solution that supports their growth targets through seamless integration with enterprise resource planning systems, maximisation of warehouse resources, and full and accurate visibility of stock movements”.

About Beiersdorf

A leading international company with over 130 affiliates and joint ventures, Beiersdorf AG focuses on branded consumer goods, and has ten strong international brands: NIVEA, Eucerin, Labello, 8x4, atrix, la prairie, JUVENA, Florena, FUTURO, and Hansaplast/Elastoplast.

About Catalyst

Catalyst International delivers software and solutions that enable companies to optimize the performance of their enterprise supply chains. Catalyst is the only resource that combines more than 25 years of industry leadership in warehouse and logistics software development with an in-depth understanding of ERP systems. Catalyst has provided successful SCE solutions for customers around the world, including Boeing, Brown Forman, Reebok, Office Max, Panasonic, Rayovac and The Home Depot. It is headquartered in Milwaukee, WI and has offices or representatives in the UK, Italy, Mexico and South America. For more information, call toll-free 800-236-4600 or visit


For More Information

Contact: Mariangela Miglioranza
Phone: + 44 (0) 1895 450 410