Pivotal Announces Winners of CRM Innovator Awards

Microsoft sponsors Pivotal CRM Innovator Award recognizing outstanding customer successes in CRM agility, innovation, and execution


Vancouver, B.C., November 15, 2005 — Pivotal Corporation, a leading Customer Relationship Management (CRM) solution provider and the CRM division of CDC Software, the enterprise software company of CDC Corporation (NASDAQ: CHINA), today announced the winners of the inaugural “Pivotal CRM Innovator Awards,” sponsored by Microsoft. Winners included NEON Systems (NASDAQ: NEON), in the Microsoft-sponsored CRM Agility and Innovation on Microsoft Technologies category, Wayne Homes for Innovation in Improving the Customer Experience and Avendra for Execution in Achieving Outstanding Levels of End-User-Adoption.

“Microsoft is proud to sponsor the CRM Agility and Innovation on Microsoft Technologies category of Pivotal’s inaugural CRM Innovator Awards program,” said Alex Pombo, group manager of developer and platform evangelism at Microsoft Corp. “With a shared vision for increased adoption of .NET Framework-based technologies and interoperability, Pivotal and Microsoft have worked together to help industry-leading organizations like NEON Systems capitalize on their investments in Microsoft technology and Pivotal’s flexible CRM applications. I would like to commend these companies for their outstanding success in using Microsoft technology to drive business value from their CRM initiatives.”

Pivotal created the annual Pivotal CRM Innovator Awards to recognize customers who are making outstanding use of Pivotal and Microsoft technologies to deliver a superior customer experience and drive profitability. The inaugural 2005 awards program was open to all Pivotal customers, and applications were received from a wide variety of industries including business services, manufacturing, financial services, homebuilding and high technology. Winners submitted applications that clearly demonstrated standout results in three categories; CRM agility and advancement on the Microsoft platform, innovation in improving the customer experience and execution in achieving outstanding levels of end-user-adoption. For 2005, the winners and finalists from each of these categories are:

CRM Agility and Innovation on Microsoft Technologies – NEON Systems, Inc.
Finalist - Mold Masters Ltd.

Innovation in Improving the Customer Experience – Wayne Homes
Finalist - Earle M. Jorgensen Company

Execution in Achieving Outstanding Levels of End-User-Adoption – Avendra
Finalist - North Shore Credit Union

Profile of a Winning CRM Strategy – NEON Systems, Inc.
NEON Systems, Inc. (NASDAQ: NEON) is a leading provider of enterprise-class mainframe integration solutions. NEON's Shadow RTE technology is designed to reduce the complexity of mainframe integration to allow large organizations with significant commitment to mainframe systems to streamline redundant point integration solutions in order to lower the total cost of ownership associated with integrating legacy systems. With a vision for customer relationship management that called for customer retention rather than engaging in the more costly process of attracting largely new customers, NEON realized that it required a technology platform and suite of applications that would work closely together to address all aspects of the company’s customer-facing processes. Having outgrown the capabilities of the company’s legacy GoldMine application, NEON deployed Pivotal to complement its already Microsoft-centric IT infrastructure.

“At NEON Systems, we rely on Pivotal and Microsoft technologies to run our business operations,” says Paul Deschenes, director of corporate applications, NEON Systems. “While we were initially drawn to Pivotal for its traditional CRM capabilities, we quickly found it had the ability to be extended to support other business functions, such as customer support, expense management and reporting. Pivotal has proven to be a very flexible platform, and because it is built on Microsoft SQL Server 2000, it easily integrates with our Microsoft applications, such as Microsoft Office 2003, Microsoft Office SharePoint Portal Server 2003, SQL Server Reporting Services and the .NET Framework 1.1 Web applications.”

NEON Systems makes extensive use of closely-tied Pivotal and Microsoft technologies in running its business and providing a quality experience for its customers. The company’s customer service Web portal is built entirely in Microsoft ASP.NET and provides access to customer support incidents in the Pivotal System and through XML and Web services, as well as enabling customers remote access to NEON’s software applications and knowledge base. NEON also relies extensively on SQL Server 2000 Reporting Services to report on critical customer information contained in the Pivotal system. Today, the company can quickly produce reports on key business decision-making information such as lead generation metrics, account penetration plans and product placement analysis. The combination of Pivotal and Microsoft technologies has helped NEON to optimize internal business processes resulting in increased operational efficiencies and improved customer service.

According to Rick Marquardt, president, Pivotal, “Many factors play into the success of a CRM initiative. The winners of this year’s Pivotal CRM Innovator Awards come from a diverse set of industries but they all have one common characteristic; NEON Systems, Wayne Homes and Avendra each have a clearly-articulated CRM vision that calls for flexible, on-premise technology that can be very closely tailored to their unique businesses. For these organizations, CRM is not a technology – it is a business strategy felt in every department of their companies and a major component of their competitive advantage in the market. By selecting flexible technologies from Pivotal and Microsoft, winning companies can create the customer experience their business calls for – without compromise.”

Pivotal Corporation, a software unit of CDC Corporation (NASDAQ: CHINA), is a leading provider of customer relationship management (CRM) applications to help organizations create superior customer experiences. Pivotal’s CRM applications offer rich functionality, a highly flexible application platform, a full application suite, and best-in-class customization abilities, all with a low total cost of ownership. Pivotal delivers software and services that are designed to produce meaningful increases in revenues, margins, and customer loyalty. More than 1,800 companies around the world have licensed Pivotal, including Farm Credit Services of America, WCI Communities, Premera Blue Cross, Qiagen, ESRI, AvMed Health Plans, Sharp Electronics Corporation, and CMS Cameron McKenna.

Pivotal's complete CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, and partner management. For more information about Pivotal Corporation, please visit www.pivotal.com.

About CDC Corporation
CDC Corporation (NASDAQ: CHINA) is focused on enterprise software, mobile applications and online games. As part of its strategic review the company has reorganized into two primary operating business units, CDC Software and China.com Inc.

About CDC Software
CDC Software, the software unit of CDC Corporation, offers a broad range of software solutions for mid-sized enterprises. These products are utilized by approximately 3,500 customers worldwide.

For more information about CDC Corporation and CDC Software, please visit the website www.cdccorporation.net.
This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, including statements relating to the ability of Pivotal software and services to fit the complex processes and industry-specific data models, workflows, and end-user requirements of each unique organization. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. Factors that could cause actual results to differ materially from those anticipated in the forward looking statements include, the need to develop, integrate and deploy applications to meet customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on customer satisfaction with Pivotal’s CRM software, continued commitment to the deployment of the solution, and the ability of staff to utilize the information generated with Pivotal CRM. Further information on risks or other factors is detailed in filings or submissions with the United States Securities and Exchange Commission made by our parent, CDC Corporation (formerly, chinadotcom corporation), including its Annual Report for the year ended December 31, 2004 on Form 20-F filed on June 30, 2005 (and amended on October 11, 2005). All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise. Craig Clark
Tel: 604-699-8536
Email: cclark@pivotal.com